Keyword Identification is the first step while creating your content for your site.
Identify keyword related to your niche topics should be the first priority while creating
web content. The quality of these keywords is critical for a good ranking in search engines
. Researching the right keywords for your website should be the key, so that when people
perform a search for a particular keyword phrase they will be able to find your site.
So how do you do that will be the questions in everybody's mind. I have categories this
article into 3 phrases like keyword research or keyword identification, keyword selection,
keyword placement, keyword density, keyword ranking and keyword marketing.
Before I would go further I would like to discuss about building your website for your
business you should focus on certain other SEO strategies like clean navigation, a search
engine friendly website architecture so that search engine spiders or robots can easily
gather information from your website.
Once your site structure is done it is time to create the content for the site, which is
the crucial part and where they keyword research, keyword density comes into play.
If you follow these steps which I have mentioned below it is sure that your website can
enjoy a higher ranking in search engines.
Step 1
Keyword Identification or keyword research:- This should be first step while building
your content, because your content will be build around with the keyword and phrases which
has been identified at this stage. Which is very critical and if not done correctly you
won't achieve the desired results. There are different ways to identify how people search
on the web.
1) Think about what keyword would you chooses while you search for certain products or
services. Think from the customer point of view and not from search engine or SEO point
of view. Collect and write it down. I suggest using a spreadsheet so that it will help you
in the stages as well.
2) The other way is you can ask your own customers or friends that how do they search on
the net to find that particular products or services. Usually all people think differently
and might not use the same keyword phrase to find that product or services. Collect them
and store it.
3) Keyword suggestion tools. There are 100's of tools on the web some of them are free
and other charge a fee. I suggest using Overture keyword tool and Google keyword tool (free)
and wordtracker (paid). Type in your keyword and phrases into these tools you will find
100's of keywords for that particular products or services is been search on the web every
month. Also it will show how many times that words are been searched on the internet. Tools
like wordtracker will help you to find that how many times these keywords are been searched
and how much competition is there for that particular keyword phrases. If you focus on
high searched keyword it would be hard for your website to rank well because of
competition. So always choose a keywords that is less competitive, so that you website
will rank well for that particular keyword phrase on the search engine results.
4) The other way is if you have already had a website online check its web log and
gather that keywords which helps people to find your site. This will help for existing
website to recreate the content.
After these steps are done use your spreadsheet to determine the keywords It is ideal to
have more keywords rather than focusing on a few words. In that spreadsheet matches the
following keyword in terms like how many times the keywords are searched and how much
competition is that keyword facing on the web. As I said before always choose less
competitive keywords. Once these stage is over start constructing your website content
with the identified keywords.
Step 2 Keyword placement:-Placing the keyword is very crucial, because if the keywords
are not place properly the search engine spiders will have a difficult time in identify
and storing information from your web pages. You most important keyword should appear on
the title of the page at least once which all search engine given relevancy. Next the same
or related keyword should be there on the heading of the page. Also use a related keyword
while starting a paragraph and through out the web page evenly. The density factor is
discussed below.
Step 3
Keyword density:- Search engine robots are very intelligent spiders they can determine
while some tries to cheat them. Some webmasters and SEO experts use keyword spamming or
keyword dumping which is ethical for a good search engine optimization. If search engine
spiders indexes a web pages it determine who much times that keywords has been used on a
particular web page. So Keyword density is important. An ideal density would be anything
between 10-15 % keyword densities on the page. Also use keywords which are related to that
phrase so that it gets relevancy for that web page.For example When I search for a keyword
"dog supplies" I found 100 of related terms which like "dog supplies online" "dog supply
store" etc so think and figure out keywords which are more related to that topic. Also
Sprinkle the keywords phrases right across the web page and not concentrate at a certain
place.
At this stage you website content should be ready keep in mind with the 3 top priority
factors. This will determine your website success or failure in search engine. The next
stage is keyword marketing.
Keyword marketing:- Some of the techniques you will use as a off site factor rather than
on the side, because it affects only the marketing process. As you all know all search
engines give links more relevancies in the algorithm. So after your keyword identification,
density and placement are over you should focus on marketing your site. Like site
submission, article submission, link popularity while all these techniques are for
increasing inbound links to your site. So you would be using your anchor text for creating
a link pointing to your site. So here is where keyword marketing comes to play. You should
use your key important phrase in these anchor text also mix up your related keywords.
Keyword marketing is also vital for Pay per click marketing where keyword is the king.
So gather keywords related to your business and use it widely in your PPC campaign. Pay
per click industry is solely depends on keyword marketing. If you website want the maximum
ROI (return of Investment) you will have to apply the maximum keywords while bidding your
keywords. For example your website visibility will increase if you choose maximum keyword
for your Pay per click marketing.
The bottom-line is to gain a high ranking in search engine use keyword which is related
to your business on your onsite and offsite website marketing. Keyword is the king when
it comes to content and content is the king when it comes to Search Engine Marketing.
